Daniel Vassallo worked at Amazon for 8 years before leaving to focus on his own projects. At that point, he didn’t have a personal brand nor a business plan. He shared more about those early days at My First 100 Days Working For Myself. He wrote about how he prepared himself financially at From Employee to Bootstrapper.
He shares his most useful information on Twitter.
He posted a tweet about his developer path.
He created a Twitter thread about his favourite books.
Main website: DVassallo.com
Daniel started using Twitter in Feb 2019. Within 14 months, it grew from from 150 to 24,000 followers. He has said that most of his product sales can be attributed to Twitter.
The Good Parts of AWS
The Good Parts of AWS is the first product Daniel released. It was coauthored by Josh Pschorr.
Launching the guide
- Daniel had $5,304 in pre-orders for his ebook between Oct-Dec ’19.
- Launch day resulted in $13k of sales, which he posted about on Hacker News. That post resulted in 52 direct sales.
- By day 2 he had $17k of sales; $20k of sales by the end of day 3.
- After the first week, he had 1,051 orders and $29,295 sales. Three weeks later, he had crossed $45K in sales. By week 4 he had passed $50k.
- In 7.5 weeks he had sold nearly 2K copies sold and earned almost $60K.
Promoting Using Reddit Ads
He resumed his Reddit campaign on March 30, stating that the cost-per-click was less than half what it used to be. 3 days later, he reported that he made $444 from a $115.82 ad spend. On April 7, he shared the data from the current Reddit Ad campaign.
In late April, he tweeted that he had made $3,442 in profit from reddit ads that month. On May 8th, he shared that the ads were still profitable.
He created a twitter thread about the lessons learned in his first 16 days. The product took 16hrs to create: 6hrs on slides, 6hrs recording and 4hrs on product & launch readiness.
In April, 2020, he stated that the book was getting 1 sale a day of $38 from search traffic alone.
The success story was featured at $40,000 in 16 Days from Daniel Vassallo’s First Book.
Everyone Can Build A Twitter Audience
Daniel launched his Twitter course on April 22 with 25’000 followers and 880 email subscribers.
Launching the product
He made 40 sales and and earned $2,576 within in the first hour. Within 4 hours he’d made $6,358, from 100 sales. The sales from the first 24 hours averaged $500/hr. He’d made $32,538 in sales 10 days later. He shared the details in this tweet.
Between then and June 11, He posted 5 tweets and 2 emails about it. The result was $82,768 in sales to 1,445 customers.
Profit And Loss
Profit and Loss is an all-access subscription into how Daniel makes a living on the internet. It is part paid newsletter, part community. He launched it at the end of 2020.
Launching the subscription
Growing Profit And Loss
It hit 800 paying members in April, 2021. The MRR was $3,137 and 227 members had churned.
Analysis of S3 Performance from EC2
Daniels first digital product was a spreadsheet that he was selling for $10. He benchmarked S3 from all 155 EC2 instance types in existence and packaged the results in an interactive spreadsheet to analyze the data in detail.
He released it in April, 2019. He only sold five spreadsheets. He refunded all buyers and released the results for free.
Daniel has shared a lot about both product launches.
In November, 2020, he tweeted that he earned 10,000 sales from 622 views per day on Gumroad.
AMA on Twitter
He did a Q&A on Twitter in April after hitting $100k in sales (April 2020)
He did a similar AMA Twitter thread after hitting 200k in sales (July, 2020)
16 months in the info product business. Ask me anything. (February, 2021)
Daniel allowed people to pay what they wanted for Everyone Can Build a Twitter Audience and The Good Parts of AWS as part of Gumroad Day. He got 301 sales in 60 minutes. After 12 hours, he had sold 2,000 products. He sold 3,128 copies and made $7,642 in revenue.
212 out of 3,128 paid more than $10, and the average overall was $2.44. A lot of people paid $2-$5, but the majority paid $1.
Daniel sold $43,405 worth of spreadsheets in 12 months. The main one was an export of his Twitter Analytics data, which was sold as a $15 optional add-on to his Twitter course. The other was the monthly spreadsheet included in Profit & Loss.
Gumroad created a Twitter thread about how he made $200,000 in six months on the platform.
He did an experiment where he offered to answer emails on his hey.com email account. The tweet got 116K impressions, and he received 200+ emails.